Search Engine Optimization and Social Networking

Search Engine Optimization and Social Networking

Social networking, social bookmarking, blogging and web design has to be simply one of the most exciting fields to be in today. Each and every morning I look at my screen and wonder, what the heck do I do today? Do I jump on Twitter, or do I start on Facebook, build a portfolio on Instagram, update my status on MySpace or Digg a recently submitted news article?

Social Media and SEO can get complicated

The truth is, in my case, I just do what I feel like doing today. If you do what you feel like doing, it will come out much better than trying to force it. And with everything out there, there is a very large pool to swim in. So here’s my input on what social networks to use and how to use them.

Twitter has proven to be a great social networking tool for me

I actually manage multiple accounts for our clients that are on our SEO package. We also create custom Twitter backgrounds to help set our accounts and clients apart from the crowd, although a lot of Twitter users use desktop applications and will miss the design all together. I have seen immediate results from using Twitter, doubling one of my clients web traffic within one week.

Facebook Pages has also been another great tool

I have seen some great interaction between some of our clients and their customers, and I have seen the interaction take place within days of opening the account. This is a great opportunity to get feedback from your clients, and promote a personal connection with them.

Online press releases has also proven a great way to generate traffic

And well, the all important link back to your site. If you were to search Manhattan Kansas Web Design, you would see we have 7 out of the top 10 spaces on the home page. One of those spots is a press release, and there are even more on the second page. So make some news for yourself, write up a press release, and post it to an online source such as PRlog.org.

Blogs are free, and you can link back to your site with anchor text

Blogs are indexed quickly and easily by the search engines, and if they are interesting enough, people will actually read them. Don’t write a bunch of junk, and link everything back to your site. But if a link is appropriate, and will add something to the overall story line, make the link count.  Use relative anchor text to what you are linking to.

Links from relevant websites are hard to achieve

You could email other website owners and ask to trade a link, but owning many websites myself, I have never traded a link. I feel the best way is to join online blogs or user support sites that are relative to your site and your business.

Are you ready to dive into social networks and social media?

SEO is a time intensive process, but using the methods above, hopefully you can have a little fun with it as well. At MKS Web Design, we love working with social networks and search engine optimization. Do you need help, or want someone to handle it for you? There’s no better time to start than now! We love working with local Manhattan Kansas natives on web design. And even if you’re out of town, or state, we’re here to help! Visit our website or give us a call at (937) 553-3332.

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